May 26, 2024

Samson Erinfolami Balogun (born January 7, 1980) is a highly respected figure in the Nigerian entertainment industry, revered for his multifaceted roles as a show promoter, talent manager, and successful businessman. He is known professionally as Sam Larry or Sammy Larry.

Early Life

Sam Larry was born and bred in Lagos, where he spent his formative years with his parent and siblings. Growing up in the heart of Lagos, he was deeply influenced by the city’s dynamic atmosphere and diverse community. From the bustling markets to the rhythmic beats of Afrobeat music echoing through the streets, every aspect of Lagos’s life played a vital role in shaping his identity and aspirations.

During his formative years, Sam Larry embarked on his educational journey, attending basic and secondary schools within the bustling cityscape. His experiences within the city’s educational system provided him with academic knowledge and grounded him in the ethos of Lagos life. The daily interactions with fellow students from various backgrounds and the exposure to the city’s art, music, and traditions became the building blocks of his worldview.

Navigating the intricate maze of Lagos streets, Sam Larry imbibed the resilience and determination that define the city’s spirit. The challenges and triumphs he faced while growing up in this vibrant metropolis became the cornerstone of his character. Through these experiences, he cultivated a deep appreciation for the cultural diversity and entrepreneurial spirit that Lagos is renowned for worldwide.


Sam Larry, a prominent figure in the entertainment industry, is widely recognized in the music space for his significant contributions. He has played a pivotal role in the success stories of several popular Nigerian artists, such as Portable, Slimcase, and T.I Blaze. Additionally, he has organized notable music events that have left a mark on Lagos State’s vibrant music scene.

However, Sam Larry’s career turned unexpectedly when controversial singer Portable accused him of involvement with the One Million Boys cultist group. In response to these allegations, Sam Larry promptly distanced himself from Portable, making his stance clear to the public.

In September 2023, amidst a storm of controversy, Sam Larry decided to deactivate his Instagram account. This move followed intense scrutiny and backlash from Nigerians on his page, leading him to restrict comments. His association with musician Naira Marley might have played a role in the heightened attention and negative scrutiny concerning the death of a popular Nigerian Superstar, Mohbad.

Personal Life

Sam Larry, currently 44, has managed to keep his family away from the media spotlight. He is presently married to a beautiful woman, Olamide Ajike. The union is blessed with two beautiful girls whose identity is yet to be unveiled to the spotlight.

Social Media

  • Instagram handle: Samlarry Eletu (@samlarryy)
  • Facebook: Sam Larry

Net Worth

Sam Larry is immensely rich and sponsors many upcoming young artists. However, his net worth is estimated at around US$1 million – US$5 million.

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