May 23, 2024

Olusola M Awujoola (born September 21, 1982) is a renowned Nigerian entrepreneur, and businessman celebrated for his expertise as a luxury designer, fashion enthusiast, and jeweler. He is widely recognized by his professional moniker, Malivelihood or The Black Jeweller.

At the helm of Malivelihood Luxury, he holds the dual role of founder and Chief Executive Officer. The brand has gained prominence for its exceptional craftsmanship, transforming jewelry, phones, cars, and watches into dazzling masterpieces by intricately adorning them with diamonds.

Early Life

Malivelihood, a prodigious business tycoon currently at the age of 31, was born and nurtured in Ibadan, Oyo State, Nigeria. He was born to the esteemed lineage of Mr. and Mrs. Moses Awolaja, an ancestry steeped in history and tradition.

During his formative years, Malivelihood pursued his primary and secondary education in Ibadan. Displaying an unwavering commitment to education, he pursued higher learning and successfully obtained a master’s degree in Global Management and LLM Commercial Law, focusing on the intricate realms of Business Administration.

Eager to expand his horizons and enrich his knowledge in the business world, Malivelihood embarked on an international educational journey that led him to the iconic city of New York. There, he immersed himself in the realm of luxury branding and the art of jewelry making, undertaking rigorous training to refine his craft and expertise in these domains.


Having honed his skills through intensive training in the United States, Malivelihood embarked on a transformative journey upon his return to Nigeria. He stands as the visionary Founder and CEO of Malivelihood Luxury, an opulent designer enterprise that has burgeoned into a multi-million-naira conglomerate.

At the core of Malivelihood’s success is his distinct reputation as one of Nigeria’s premier and opulent jewelry design entities. The company’s artistry and craftsmanship have earned it a place of prominence in the luxury market. It’s not just a business; it’s a symbol of sophistication, elegance, and unparalleled creativity.

Malivelihood’s exceptional reputation is not confined to national borders. Instead, it resonates internationally, thanks to the brand’s affiliation with a distinguished array of luminaries from both Nigerian and global entertainment spheres. The roster of luminaries he has collaborated with reads like a who’s who of the contemporary music and celebrity scene, including iconic names such as Wizkid, Burna Boy, Davido, Tuface, Tiwa Savage, Psquare, Phyno, Ice Prince, and more.

Furthermore, Malivelihood’s influence stretches beyond music, embracing sports and beyond. The brand’s engagement with sports icons like Obafemi Martins and Mario Balotelli is a testament to this, bridging the worlds of luxury and athleticism. The brand’s allure has extended to international sensations such as Amber Rose and DJ Khaled.

Within the Nigerian business arena, Malivelihood’s craftsmanship has also caught the attention of enterprising figures, exemplified by his associations with E-Money. These partnerships have solidified Malivelihood’s status as a designer to the stars and underscored his ability to merge luxury with diverse facets of contemporary culture seamlessly.

Personal Life

Malivelihood has tied the knot with Adeola Smart, who happens to be the daughter of former Kogi District Senator Smart Adeyemi. Their journey towards marriage began when Malivelihood proposed to Adeola Smart in early 2017, presenting her with an extravagant engagement ring valued at an astonishing sum of over US$156,000.

Interestingly, there were speculations about Malivelihood’s past romantic involvement with Tonto Dikeh before his current marriage. However, these claims remain in the realm of rumors and have yet to be officially confirmed.

Social Media

  • Instagram @malivelihood
  • Twitter @Malivelihood

Net Worth

Malivelihood has an estimated net worth of about US$30 million.

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